Know-How: Face Care

The perfect foundation for flawless-looking make-up is clean and natural skin. The market is overflowing with skincare products - toners, serums, cleanser, scrubs, exfoliators, face masks and more. Not only does one need to consider the types of face care products that match your individual skin type but also the sequence in which they are applied. This ensures that the formulas are able to work their magic to achieve the best results.

Clean and natural skin creates the perfect canvas for a flawless make-up finish. Therefore, we place more emphasis on using cosmetics that enhance the individual skin type for a natural, healthy and glowing skin as opposed to caking on foundation, concealers and the like.

The question remains: which face care products should I use and when are they to be applied, and more importantly, in which sequence? We're here to shed some light on this subject with an easy-to-follow checklist down below:

PRODUCT	AM / PM	EFFECT	APPLICATION
Cleansers	Daily - AM/PM	Removes make-up and dirt particles.	Thoroughly cleanse the face, neck and décolleté using a cleansing foam, milk, lotion or the like.
Toners/tonics	Daily - After cleansing	Regulates the natural pH level of the skin and prepares it effectively absorbing subsequent skincare products.	Soak a cotton pad with toner and stroke across the skin using circular motions.
Serums	Daily - After toning - Prior to moisturising in the AM & PM	Higher concentration of actives & light formulas that penetrate the skin.	Massage serum into the skin after toning and gently pat the excess into the skin.
Day creams	Daily, AM - After applying a serum	Strengthens the natural protective barrier, provides moisture & nourishment throughout the day.	Apply a small amount to face, neck and décolleté and massage until absorbed.
Night creams	Daily, PM - After cleansing & toning	Supports the natural regeneration process of the skin & repairs the natural protective barrier.	Apply evenly to the skin in the evening, massage until absorbed avoiding the eye area.
Eye creams	Daily, AM & PM	Nourishes, moisturises & protects the skin in the eye region.	Apply to the undereye and gently pat into the skin until absorbed.
Scrubs	Once a week or as needed - After cleansing & prior to toning.	Removes dead skin cells and stimulates blood circulation.	Gently massage the scrub onto the skin and rinse with lukewarm water.
mask	1-2 times a week - After toning	Beauty & wellness booster: improves the skin's resistance to negative environmental influences & stressors. Reduces the signs of natural skin aging & delivers additional nutrients.	Apply the mask of your choice to the face, leave for 10-15 minutes and rinse with lukewarm water.